What it is
A real strategy.
Not a slide deck.
Most strategy work fails at the same point: the document is beautiful, the leadership team nods along, and then nothing happens differently on Monday morning. We have spent twelve years studying that gap.
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Lumin's strategy engagements are designed around the implementation, not the diagnosis. Every recommendation is testable, every owner is named, every milestone has a date. By week sixteen you do not have a strategy document — you have a thing your business is doing differently, with the receipts.
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We work best with companies between $10M and $500M in revenue who are facing a decision they cannot get wrong: a new market, a new generation of leadership, a fresh wave of capital, a credible threat from a competitor who used to ignore them. If that is you, we should talk.
DELIVERABLE 01
Competitive positioning audit
An honest look at where you actually compete, who you actually lose to, and why. Not the story your sales team tells — the one your churn data tells.
DELIVERABLE 02
Three-year growth roadmap
The two or three big bets, sized and sequenced. What you fund, what you starve, and the leading indicators that tell you you're winning.
DELIVERABLE 03
Strategic option model
The other paths you considered and why we did not take them. Useful in two years when the world changes and you have to choose again.
DELIVERABLE 04
Leadership alignment session
A two-day off-site with your top team. Surface disagreement, resolve it, leave with a shared plan you all actually believe.
DELIVERABLE 05
Implementation roadmap
Owners, dates, budgets, dependencies. The thing your COO wakes up to on Monday.
DELIVERABLE 06
Quarterly review cadence
For the first twelve months, we sit in your strategy reviews. We watch the metrics with you and we tell you when you should change the plan.
What is included
What you actually leave with.
Case study
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Future Dynamics
From three markets to twelve.
A B2B software company, mid-sized, US-only. Their board wanted Europe by end of year. We spent fourteen weeks helping them figure out which Europe — and which not.
2.1×
Revenue, 14 months
$0
Three-year growth roadmaps
FAQ
A few common questions.
Most run 12 to 16 weeks of active work, plus the quarterly check-ins for the first year afterwards.
A managing partner leads every strategy engagement, supported by one senior associate. The partner who pitches you is the partner you get — that is a firm rule.
Yes to both. We work in your tools and on your data, with a mutual NDA in place before the kickoff.
We re-plan. Strategy that ignores reality is the most expensive thing you can buy.
