E-commerce Upgrade
ShopEase
Upgraded the online shopping experience with faster load times, improved navigation, and a seamless checkout.
Industry
Industry Name
Technology
Technology Used
Background
I upgraded ShopEase’s platform, focusing on speed, navigation, and checkout optimization. The changes reduced cart abandonment and led to a 20% increase in sales.
Discovery & Research
User Journey Mapping
Analyzed site performance and user feedback to identify navigation, load time, and checkout flow pain points.
Wireframing & Prototyping
Mapped user flows to optimize navigation and improve the checkout experience.
Visual Design
Developed new wireframes for key pages and created an interactive prototype to visualize improved flow.
Usability Testing
Enhanced the site’s visual appeal with a user-centric interface aligning with e-commerce best practices.
Handoff
Conducted A/B testing to compare old and new versions, leading to refinements that improved conversion rates.
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Project Scope
The initial research focused on the feasibility, launch strategy, and user experience of a procurement system entering the educational market.
By the Numbers
Discover the impact of our projects through measurable results, showcasing the improvements in user engagement, conversion rates, and overall user satisfaction.
60%
Increase in User Engagement
35%
Increase in Conversion Rate
20%
Decrease in Bounce Rate
30%
Increase in User Retention