UX & UI Overhaul
Horizon Travel
Redesigned the user interface for a travel booking platform, improving functionality and visual appeal.
Industry
Industry Name
Technology
Technology Used
Background
Horizon Travel needed a more intuitive platform. I simplified the booking process, enhanced mobile usability, and revamped the design. The result was a 35% increase in booking completion and positive user feedback for the enhanced interface.
Discovery & Research
User Journey Mapping
Conducted stakeholder interviews, identified user needs, and performed competitor analysis.
Wireframing & Prototyping
Mapped user pathways to simplify navigation and reduce friction points.
Visual Design
Developed wireframes and interactive prototypes focused on intuitive navigation.
Usability Testing
Created a modern, professional aesthetic with bold colors and clean layouts reflecting the brand’s innovation.
Handoff
Tested the prototype with real users, leading to insights that enhanced user experience.
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Project Scope
The initial research focused on the feasibility, launch strategy, and user experience of a procurement system entering the educational market.
By the Numbers
Discover the impact of our projects through measurable results, showcasing the improvements in user engagement, conversion rates, and overall user satisfaction.
35%
Increase in User Engagement
20%
Increase in Conversion Rate
28%
Decrease in Bounce Rate
30%
Increase in User Retention