Marketing Campaign
GreenVibe Organics
Developed a digital marketing campaign to boost brand awareness and engagement for an organic skincare brand.
Industry
Industry Name
Technology
Technology Used
Background
I created a multi-channel campaign for GreenVibe Organics, including social media and email marketing. The campaign increased social media followers by 50% and boosted online sales by 30% in the first month.
Discovery & Research
User Journey Mapping
Analyzed brand positioning, audience insights, and competitors to inform campaign strategy.
Wireframing & Prototyping
Created a customer journey to align messaging and content delivery with each user path stage.
Visual Design
Designed mockups for digital ads, email templates, and landing pages to ensure visual consistency.
Usability Testing
Developed vibrant visuals aligning with GreenVibe’s natural and eco-friendly brand ethos.
Handoff
Tested marketing assets with a focus group to gather feedback on messaging and visuals.
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Project Scope
The initial research focused on the feasibility, launch strategy, and user experience of a procurement system entering the educational market.
By the Numbers
Discover the impact of our projects through measurable results, showcasing the improvements in user engagement, conversion rates, and overall user satisfaction.
40%
Increase in User Engagement
27%
Increase in Conversion Rate
30%
Decrease in Bounce Rate
35%
Increase in User Retention