Mobile App Development
FitLife App
Developed a mobile fitness app to help users track workouts, monitor progress, and set health goals.
Industry
Industry Name
Technology
Technology Used
Background
I designed and developed the FitLife App, focusing on personalization and easy navigation. The app allows users to log workouts and set goals. The design led to a 40% increase in user retention within the first three months of launch.
Discovery & Research
Conducted surveys and interviews to understand fitness habits and app requirements of target users.
User Journey Mapping
Created journey maps to guide users through onboarding, workout logging, and goal setting.
Wireframing & Prototyping
Built low-fidelity wireframes and an interactive prototype to simulate app interactions.
Visual Design
Developed a vibrant, engaging interface with motivational colors and clear typography to encourage user activity.
Usability Testing
Ran beta tests to identify usability issues, leading to refinements for better engagement.
Handoff
Delivered design assets and a style guide, ensuring clear developer guidelines for app implementation.
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Project Scope
The initial research focused on the feasibility, launch strategy, and user experience of a procurement system entering the educational market.
By the Numbers
Discover the impact of our projects through measurable results, showcasing the improvements in user engagement, conversion rates, and overall user satisfaction.
25%
Increase in User Engagement
18%
Increase in Conversion Rate
15%
Decrease in Bounce Rate
20%
Increase in User Retention