Logo Refresh
BrightSky Creative
Updated the logo for a creative agency, blending modern design elements with the brand’s existing identity.
Industry
Industry Name
Technology
Technology Used
Background
BrightSky Creative wanted a refreshed logo while maintaining their brand identity. I redesigned it with clean typography and contemporary elements, leading to a 15% increase in new client acquisitions for the agency.
Discovery & Research
User Journey Mapping
Conducted a brand audit to understand current perception and desired positioning.
Wireframing & Prototyping
Used research insights to understand brand interactions across various touchpoints.
Visual Design
Created initial logo concepts and refined them into high-fidelity designs representing different interpretations of the brand.
Usability Testing
Developed a sleek, modern logo incorporating contemporary elements while maintaining brand essence.
Handoff
Tested the logo across mediums (web, print, social) to ensure versatility and consistency.
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Project Scope
The initial research focused on the feasibility, launch strategy, and user experience of a procurement system entering the educational market.
By the Numbers
Discover the impact of our projects through measurable results, showcasing the improvements in user engagement, conversion rates, and overall user satisfaction.
50%
Increase in User Engagement
22%
Increase in Conversion Rate
33%
Decrease in Bounce Rate
25%
Increase in User Retention